LEGO has announced a new theme for the younger age groups. The new Ready2Play theme focusses on toys to play with instead of building sets. Along with the announcement of the new theme, we had our first look at 2 sets releasing this Summer! Based on this first sets the new theme will include both minifigures and minidolls, which has only been seen with sets for The LEGO Movie 2.
The press release sent out for the announcement mentions these sets being a throwback to the early LEGO toys, before the introduction of the well known and beloved interlocking brick system. LEGO furthermore higlights it’s sustainability goals for introducing the new concept.
The first 2 sets are a police car and an ambulance, closely matching the existing City and Friends themes. These 2 sets will release June 1st and retail for . In the press release, LEGO teases more sets like a police station will follow later in the year. No words yet if that’ll be a minidoll or minifigure set.
24041 LEGO Ready2Play Police Car
2+
$/€ 29.99 / £24.99
24042 LEGO Ready2Play ambulance
2+
$/€ 34.99 / £29.99
So what do you think of this new theme by LEGO? Is playsets without building the right direction for future sets? Share your thoughts in the comments!
The full statement from LEGO reads as follows:
The LEGO Group is excited to announce its latest innovation: LEGO Ready2Play. Based on extensive research over multiple years, we’re excited to bring a new play experience to children all over the world!
In recent decades, the LEGO product has been evolving with small steps. In the same time, the desires from children all around the world also shifted. As we found in our research, building a toy is seen more and more as an obstacle to get to a rewarding play experience.
In a big step for the company, we’ve been developping an inovative new concept that will be a main pillar going forward. In addition to DUPLO, System and Technic we now announce LEGO Ready2Play.
As Sven Steinson, VP of Product Innovation explains: “Originally LEGO made toys that were made to simply play with. We have found that many LEGO fans, of all ages, are nostalgic for historic LEGO products. So we started developping a new product that was a tribute to our past and also a great product to showcase our future.”
“The new concept also fits well in our ambitious sustainability goals. Without the building, there’s a lot less packaging material required. The absence of instruction booklets also makes a big difference. We expect to save 401 hectares of forest each year as this concept takes a more prominent place in our product range.”
With the anouncement of this concept we like to unveil the first 2 sets. These sets are closely matched to the City and Friends themes and will be a police car and an ambulance. Later this year we will extend the range with a police station, hospital and many more exciting new playsets.
LEGO Ready2Play will be available from June 1st.
What is your reaction?
YES!
I like it
It's OK
Not Sure
No!
