LEGO gift with purchases are a staple in the brick world, fans often choose to make a purchase purely on how good the current GWP is. From a business point of view it’s nothing short of genius, making an exclusive freebie so sought-after you have to make a purchase just to get it.
The FOMO (fear of missing out) effect is real and often gets wallets and bank accounts screaming out in pain. I myself have felt the full force of FOMO, in my early collecting days, especially when a tie-in set is on the cards. With the bigger sets, like Barad-dûr, Jabba’s Sail Barge and the upcoming Ideas Botanical Gardens sets, the tie-in gifts are usually extremely exclusive and very sought-after, making the fear of missing out that much more. If you’re buying the set in question anyway then it’s a win win.
What do I mean by tie-in sets? Well, take the LEGO Barad-dûr set for example, the very impressive set launched with a gift with purchase build that ties into the theme and is only available when purchasing the larger set. These promotions happen more frequent than you might think, this year we’ve had six already with one on the way. It got me thinking, Which Tie-in GWP set is your favourite of 2024 and why? Share your choice below in the comments section and head over to our Instagram channel to join in with the discussion.
What is your reaction?
YES!
I like it
It's OK
Not Sure
No!
