Thanks to the team at BrickFanatics for the information and very interesting article regarding Bricklink (a LEGO owned company) and their interest in potentially bringing rejected LEGO Ideas projects into production.
Here’s what BrickFanatics had to say:
Back in 2018, the secondary marketplace launched the AFOL Designer Program, a crowdfunding scheme to produce and deliver sets designed by LEGO fans. And while the LEGO Group has since taken ownership of the site, releasing fan creations is apparently still an avenue it wants to explore in future.
Back in 2018, the secondary marketplace launched the AFOL Designer Program, a crowdfunding scheme to produce and deliver sets designed by LEGO fans. And while the LEGO Group has since taken ownership of the site, releasing fan creations is apparently still an avenue it wants to explore in future.
More specifically, BrickLink wants to know if you’d be interested in purchasing LEGO Ideasprojects that the LEGO Group turns down. That’s the main thrust of the survey it’s currently running for its users, which you can take for yourself here.
The questionnaire posits a hypothetical reality in which fans can not only buy rejected Ideassets through BrickLink, but also ‘influence the outcome of the project in various ways’. Some of those ways include deciding the type of packaging (‘low price vs. exclusive packaging’), engaging with the fan designer, and adding personalised elements to the product.
That doesn’t mean the AFOL Designer Program has fallen completely by the wayside, though. The survey closes by asking for your preference between a continuation of that scheme, and producing rejected LEGO Ideassets. Or – if you have one – a third, completely different idea. The sky’s the limit.
At the moment, this is essentially just BrickLink (and therefore the LEGO Group) testing the waters. But it’ll be interesting to see what comes of this: will BrickLink eventually act as a secondary Ideas release platform?
If you want to get involved, head over to the survey and leave your thoughts.
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Information from BrickFanatics.
What do you make of this and would you purchase unsuccessful LEGO Ideas projects? Let us know in the comments below.
Head over to the official website and take the survey for yourself, have your say!
What is your reaction?
YES!
I like it
It's OK
Not Sure
No!
