First Official LEGO Store On a Cruise Ship!

LEGO and AIDA Cruises have teamed up to offer its guests the firdt ever floating LEGO Store!

That’s right, you can now buy LEGO on the high seas, as the official store resides on a cruise ship called the AIDA Prima, which can hold a total of 3,300 passengers along with 900 crew mates.

From the promo photo, courtesy of PromoBricks, you’d think it was a regular store, and rightly so. The layout and sets on offer is surprising for a foot print of around 75m². 

If you fancied a cruise on the AIDA Prima they depart Kiel, Germany, every Saturday for a week long cruise right up until the 23rd October. She’ll then explore the Baltic Sea, Copenhagen, Visby, and Stockholm areas, finishing with various cities in from April 2022.

What do you think of this move by LEGO? Please do let us know via the comments below. You can also read the official statement given by LEGO below too. 

Gallery (courtesy of PromoBricks):

Official press release:

AIDA Cruises is cooperating with the popular Danish toy manufacturer and is thus offering an exclusive LEGO® shopping and adventure world on a cruise ship for the first time in the world.

Today, Saturday, September 25, 2021, the LEGO Store on board AIDAprima was officially opened by Annette Rosendahl, Sales Director at the LEGO Group, Travel Retail Europe and Steffi Heinicke, Senior Vice President Guest Experience AIDA Cruises. On 75 m², not only young, but also adult fans of the colorful bricks can be excited and inspired: from classic LEGO worlds such as LEGO DUPLO® and LEGO City to innovations such as the LEGO Volkswagen T2Camper Van up to the 6,000 brick LEGO Harry Potter TM Hogwarts TM Castle every childhood dream is fulfilled. The official LEGO mascot, a two-meter tall sailor, will support the well-known AIDA Clubbies on board in the future.

” With this cooperation, we are once again underlining our family-friendliness and our commitment to the needs of our guests with a range of timeless products for all generations,” says Heinicke and is pleased, ” that with the LEGO Store we are our adventure and shopping world for small and big guests can add an additional highlight and bring another quality brand on board with the LEGO Group . ”

The traditional Danish company is one of the largest toy manufacturers in the world with its diverse range of products. The LEGO Group has already been named “Toy of the Century” twice.

” We are thrilled to be opening our first LEGO Store on a cruise ship on AIDAprima. The LEGO Store offers an intense brand experience that enables children and adults to get to know our brand, and we look forward to offering this experience to AIDA guests to mediate “, comments Annette Rosendahl, Sales Director of the LEGO Group, Travel Retail Europe.

Until October 23, 2021, AIDAprima will set off from Kiel on Saturdays on seven-day trips to the Baltic Sea to Copenhagen, Visby on the island of Gotland and Stockholm. From October 30, 2021 to April 2022, AIDAprima will head for various major cities in Western Europe from Hamburg.

All cruises are conducted in accordance with AIDA Cruises’ comprehensive health and safety protocols, as well as national and local infection control laws and ordinances. Detailed information at www.aida.de/urlaubskompass.

With the “AIDA promise”, AIDA Cruises offers more flexibility and security when planning your vacation. Generous booking options are part of the offer, from the small deposit to free rebooking. The “AIDA promise” is already included in the travel price for new bookings up to September 30, 2021 and applies to departures up to March 31, 2022.