LEGO Bluey Sets Officially Announced!

LEGO has officially revealed the upcoming Bluey sets!

The sets vary from DUPLO to standard building bricks, from 2+ to 4+. They will be available from 1st June and recreate scenes and locations as seen on the extremely popular TV show. Check out the official images below and share your thoughts in the comments section.

DUPLO Bluey Ice Cream Trip with Bluey (10458):

DUPLO Bluey: Bluey’s Family House with Memory Game (10459):

Playground Fun with Bluey and Chloe (11201):

Bluey’s Beach & Family Car Trip (11202):

Bluey’s Family House (11203):

Bluey Tea Party (30687):

Official details:

In LEGO® Brick Form for Real Life! New LEGO Bluey™ Sets Revealed

New York, USA, 1st March 2025: Today at Toy Fair® 2025 in New York City, the LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey™ collaboration. The sets welcome Bluey and her the beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey™ products for ages 2-5 – all launching from 1st of June 2025.

Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo, has captivated audiences across the globe. The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top performing kids show in several other countries, including Australia and the UK.

The partnership and products aim to connect families and LEGO fans with the playful and relatable world of Bluey. The new LEGO Bluey theme includes a variety of build and play sets across LEGO DUPLO® and LEGO 4+ to inspire imagination and offer diverse play experiences, while supporting the development of EQ and IQ (emotional and cognitive quotients) skills in young children.

Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey, says: “We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets. Just like Bluey and her family, these sets are all about having ‘Heaps of Fun’ and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!”

Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, says: “We are excited to finally unveil all six LEGO Bluey sets to the world! It’s truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal. With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”

Builders ages 2 and up can enjoy hands-on play adventures as they create and imagine with the two sets from LEGO DUPLO. The LEGO DUPLO set (10458), Ice Cream Trip with Bluey, provides toddlers with immersive role-play fun by recreating favorite moments from the TV show. This set helps children understand the emotions involved in enjoying a treat and sharing special moments together, offering a fun way for children to develop important skills while playing. The set comes with two DUPLO figures, Dad (Bandit) and a Bluey character as well as their family car.

All LEGO Bluey sets promise to bring joy and creativity to families from all around the globe, continuing the tradition of Learning through Play. The LEGO Bluey sets will be available for purchase via select global retailers and LEGO-branded channels from June 1st, 2025. More information around the new sets can be found here: www.LEGO.com/Bluey

New LEGO Bluey Mobile Game

In addition to the exciting new LEGO BLUEY sets, the LEGO Bluey app, developed and published by StoryToys, is coming soon—with pre-orders launching shortly. Targeted at young children aged 2 to 7 years old, the app captures the spirit of the Bluey TV series by reflecting values, themes, and character representation.

The app will feature characters, builds, and props from the coming LEGO Bluey range to offer fun digital play experiences mixed with imaginative role play, creative building, and challenges. It is designed to align with young children’s developmental needs to support both emotional and cognitive development.