Today LEGO opened the BETA for their online BaM (build a minifigure) experience and it seems to work incredibly well!
The BETA is located online at https://www.lego.com/en-gb/build-a-mini and open to UK, Europe and Asia Pacific regions only at present.
As you may have guessed it is pretty similar to the physical BaM station found in-store and let’s you create a LEGO Minifigure from scratch using a selection of parts, including heads, torsos, legs, and accessories.
The price for a pack of three Minifigures is £5.97 ($9.99 (AU/NZ)/€6.99). Additional Minifigures can be added for only £1.99 extra ($3.33/€2.33).
We hope this feature becomes an online staple and opens up the whole experience and offer some really cool and unique parts, fingers crossed for some super exclusive parts too.
*please note this is still in BETA and maybe change over time*