LEGO Celebrates International Day of the Girl 2022!

The LEGO Group celebrates International Day of the Girl with a brand new ad campaign which encourages girls to stay curious about STEAM subjects and careers.

The campaign, Let’s Keep Them Curious!, is designed to discourage misconceptions and stereotypes that girls aren’t interested in STEAM fields. The campaign includes 5 LEGO play STEAM building activities. Check out the Official video below. 

Offcial statement:

The LEGO Group invites girls to stay curious in STEAM subjects on International Day of the Girl

· New research shows girls still aren’t pursuing careers in STEAM
· US$120,000 donation to the Obama Foundation’s Girls Opportunity Alliance
· Online campaign called ‘Let’s Keep them Curious!’ including 5 LEGO® play STEAM building activities Billund, October 11th, 2022: The LEGO Group marks International Day of the Girl with a new campaign to encourage girls to stay curious about STEAM subjects and careers. New and sobering statistics from the Geena Davis Institute on Gender in Media and the LEGO Group show girls are still discouraged from STEAM fields from a young age when play is often gender stereotyped.

Foundation.

We know from extensive research that learning through play plays a significant part in closing opportunity and inclusion gaps for instance in early education. A future with more women at the table in STEAM will be a more equitable future with a balance of voices and perspectives.”

When asked about the significance of play, 9 in 10 (88%) parents say that play is important in helping children learn new things, which is nearly as much as the role of school. Most parents (80%) believe that LEGO play can help develop STEM skills.

Moreover, children love and acknowledge the value of LEGO play and think that it’s fun (97%) and makes them happy (96%). While 7 in 10 children also say that they love learning new things through play.

Partnership with the Obama Foundation
Beyond STEAM activities, the LEGO Group is also committed to unlocking girls’ access to education opportunities by donating US $120,000 to the Girls Opportunity Alliance, a program of the Obama Foundation, in support of their efforts to help adolescent girls and the grassroots leaders working to educate them.

“We are thrilled that the LEGO Group has joined our alliance of partners who are united in our efforts to ensure all girls are empowered with the resources they need to achieve their dreams,” said Tiffany Drake, Vice President and Executive Director of the Girls Opportunity Alliance. “We know that when you educate girls, our entire world benefits.”

Get Involved
Children who want to join in on the fun are encouraged to try the 5 STEAM play activities and build a Mars Rover, cross a bridge, or construct a skyscraper and more. Find the STEAM activities on LEGO.com/categories/stem/girls-in-stem.