LEGO have announced today that the DOTS theme will be coming to an end later this year!
The LEGO DOTS theme launched in 2020, which makes for a very short life-span, focusing on unique crafts and works of art. The theme offered a lot in terms of colourful tiles and parts,asking it perfect for the creative fans amongst us, especially ones that make Mosaics.
It also branched briefly into fashion with Adidas and Levi. Art sets included Disney characters and the yet to be released line of Harry Potter inspired DOTS.
From June this year LEGO DOTS will be discontinued, however this doesn’t affect the LEGO Art range or instore uses such as events etc. Fingers crossed DOTS pieces will fit into other current themes, although it is very unlikely.
Please see the official statement below for more details. Head down to the comments section and let us know if you & disagree/agree with the themes discontinuation.
Official Statement:
Update on exit of the LEGO® DOTS theme from June 2023 assortment and onwards:
Dear all,
After careful consideration, we have decided to exit the LEGO® DOTS theme and integrate tile-based play into other themes within our portfolio.
January and March launches of LEGO DOTS novelties will go ahead but also be our last on this theme, with all current items from 2022 remaining active in the product line up until the end of the year.
LEGO DOTS was launched in March 2020 with the ambition to connect with kids through their passion for arts & crafts – looking at encouraging self-expression and to attract new builders to the LEGO brand. It was a completely new style of building which used brightly coloured tiles to ignite creativity with LEGO fans, in a fun and unique way.
Whilst seeing great appetite for this type of proposition and playing a key role in retaining kids in the LEGO brand, we also recognise the challenges of establishing LEGO DOTS as a long-term brand in the arts & crafts category.
We will refocus our attention on ensuring elements of tile-play live on across other areas of the business. We know there is still a huge appeal from the arts & craft community, and we want to ensure there are opportunities for kids who love the play proposition to still enjoy building in this way. We can also confirm this discontinuation will not affect our business direction on similar themes like LEGO Art and we look forward to more exciting launches in the future.
We want to thank all our LEGO DOTS fans who inspired us with their creativity!
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