LEGO F1 Experiences And Events Revealed!

The March, LEGO will release the next wave of Formula 1 sets, this is perfect timing for the upcoming 2025 Formula 1 Championship in Australia in two weeks!

To celebrate the occasion, LEGO has revealed several experiences and events at selected races. Throughout the 2025 season there will be special LEGO F1 Fan Zones, visitors will be able to take part in unique experiences taking place in LEGO stores and at LEGOLAND attractions. The LEGO Play app will also feature LEGO F1 activities along with the upcoming issues of the LEGO Magazine.

Read through the press release below to find out more about whats going on and where.

Official details:

Build the Thrill – Interior – render

Build The Thrill in 2025:
Everything to expect from the LEGO Group & Formula 1® partnership during the sport’s 75th season

Billund, Denmark – February 27th, 2025: As Formula 1 begins its 75th anniversary season at 2025’s first race in Melbourne between March 13-16th, the LEGO Group and Formula 1 are lifting the lid on all their planned partnership experiences for 2025.

From exciting at-race activities, digital content and experiences both in retail and at LEGOLAND® Discovery Centers and LEGO® Discovery Centers globally, the 2025 Formula 1® Season will build the thrill for families and fans across an action-packed season.

With the second batch of the 2025 LEGO F1 product line available this Saturday (March 1st) and the final 2025 LEGO F1® Collectibles going on sale May 1st, the two brands can now reveal all the highly anticipated activities coming throughout the 2025 season at races and at home.

Build the Thrill – Interior – Digital experiences – render

Federico Begher, Senior Vice President, New Businesses at the LEGO Group said: “We’re thrilled to kick off an incredibly exciting year for our collaboration with Formula 1. We have a wide range of immersive and creative experiences for fans and families to dive into throughout the entire year, and we can’t wait to get started in Australia, as our products that ignite curiosity and foster a love of engineering and speed in builders of all ages hit shelves.”

Emily Prazer, Chief Commercial Officer at Formula 1, said:

“This exciting collaboration with the LEGO Group keeps going from strength-to-strength and allows us to take the world of Formula 1 beyond the racetrack and directly into homes. These activities and experiences will allow fans to learn more about the intricacies of the sport through play and ignite a passion for racing for builders of all ages.”

LEGO Fan Zone and Pit Shop1 – render

At-race Experiences

Fun experiences are coming to fans and families at 14* key Formula 1 races across 2025, starting with the very first race of the season at the FORMULA 1 AUSTRALIAN GRAND PRIX 2025 between March 13-16th.

At the new LEGO Fan Zones, fans can enjoy:

Exclusive Make and Take builds
Photo opportunities
A chance to see the entire LEGO Group and F1® product range featuring all 10 F1 teams for the first time.
Pop-Up LEGO Stores
At 21* Formula 1® races throughout the 2025 season, the LEGO Pit Shops will give fans an opportunity to purchase the full product line featuring all ten F1® teams across LEGO Speed Champions, LEGO City, LEGO DUPLO® and LEGO Collectibles.

Build the Thrill – Interior – build table – render

In-store Experiences
Select LEGO stores in EMEA, US, Canada, and China will offer racing-themed experiences, including:

A Racing Ramp play experience
A cool LEGO F1 poster giveaway
A free steering wheel building activity for kids to take home
Additionally, the LEGO Store in Leicester Square, London, will feature a racing-themed zone with F1 LEGO builds and play experiences, while in March, there will be a pop-up activation outside the LEGO Shanghai Shimao Store in China.

Experiences at LEGOLAND® Discovery Centers and LEGO® Discovery Centers
At all LEGOLAND Discovery Centers and LEGO Discovery Centers globally, fans can participate in exclusive LEGO Formula 1 themed events on select dates from March-June 2025. All ten F1® teams will come together for this unique experience packed full of activities and themed build experiences.

The events will help guests learn about the complex challenges F1® teams tackle during race weekends, as they get to build and race an epic car and experience other F1® inspired challenges. For more information on how to attend the events, fans can visit www.legolanddiscoverycenter.com

F1 Steering Wheel M&T

LEGO Magazine
In the March 2025 issue of LEGO Magazine, kids will get a two-page LEGO City racing boardgame activity focused on the LEGO Group & F1 product portfolio. In the July issue there will also be a 1-page LEGO F1 Collectible race cars activity

Online Experiences
There will be plenty of chances to celebrate the 2025 FORMULA 1 season on www.LEGO.com too, with a range of cool experiences and content, such as activities and articles for families to dive into and a LEGO F1 game on www.kids.LEGO.com/f1, which will put kids through their paces in a fun LEGO world, to test their racing skills.

LEGO.com Livestreams The first in a series of livestreams will happen on March 1st at 16:00 CET/ 15:00 GMT/10:00 EST on www.LEGO.com/live/f1. Fans will hear about the product portfolio, learn about the experiences coming from the LEGO Group & F1 partnership in 2025, and find out about an exciting LEGO Insiders Only Sweepstake.

LEGO Play app
In the LEGO Play app, kids can dive into their passion and access creative tools to experiment, create and share with other F1 and LEGO fans.

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All products in the LEGO Group and Formula 1 collection were launched in early 2025, with LEGO DUPLO and LEGO City already available, LEGO Speed Champions as of 1st March 2025 and LEGO Collectibles will be available from 1st May.

All products will be available from www.LEGO.com and in LEGO Stores worldwide.

*14 Key Races with LEGO Fan Zones:

Melbourne, Australia | Shanghai, China | Suzuka, Japan | Imola, Italy | Montreal, Canada | Silverstone, UK | Spa, Belgium | Zandvoort, Netherlands | Monza, Italy | Austin, USA | Mexico City, Mexico | Las Vegas, USA | Lusail, Qatar | Yas Island, Abu Dhabi