The LEGO Group have issued a statement explaining a new change in name for a popular theme. For many years the LEGO Creator Expert range has focused on the older fan builder, bringing with it many more interesting and complex sets, namely the Modulars.
Since then the packaging has dropped that name and gone for the Adults Welcome branding, which doesn’t really explain who the target audience is.
It’s has now been announced, via an official statement, that the Adult-focused sets will now come under the branding of LEGO ICONS!
Sets that won’t be included in the new theme are LEGO Ideas, Architecture, and Technic. Sets that do come under the new branding are include Botanical Collection, Great Vehicles, 18+ sets.
You’ll notice the new name predominantly online from 1st June, sets will follow in the new year, 1st January 2023. Read more about it below.
Official statement:
From June 1st, 2022, we will be uniting many of our adult focused LEGO® sets under the name LEGO® Icons to help our adult consumers easily to find new, immersive builds or models that link to their interests and passions, particularly when shopping or browsing online. The name LEGO Icons will span all of our sets designed for older builders that are not already part of an existing LEGO theme such as LEGO® Technic, LEGO® Ideas or LEGO® Architecture.
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