Cast you memories back to Summer last year when The LEGO Group issued a statement regarding the temporary pause of the LEGO VIDIYO theme.
Today we have an update and it isn’t looking good for the colourful and music orientated line of LEGO sets, as LEGO have announced that the theme will indeed be discontinued!
The theme will be discontinuing on 31st January 2022, although the App will continue to function for another couple of Years. For the full low-down please read the official statement issued by LEGO below:
Official statement:
In July 2021 we decided to pause the LEGO VIDIYO roll-out to review performance and test new ideas. Through the extensive quantitative and qualitative research we have undertaken in the previous months, we have gained an enormous amount of learnings in terms of the music & content creation space and what it would take to succeed with the play experience, our go-to-market strategy in 2023 and not least how to build a sustainable business based on the VIDIYO experience.
Based on these insights we have decided to discontinue the physical VIDIYO products from January 31st 2022 but will continue to support the app experience for another two years to serve those consumers who have bought the products.
We still see great potential in pursuing music as a passion point and we will take learnings from LEGO VIDIYO as we continue to explore future fluid play experiences.
What is your reaction?
YES!
I like it
It's OK
Not Sure
No!
