It has long been the case that visitors to LEGOLAND and Discovery Centres couldn’t collect or spend VIP points, but thanks to a new trial that might be changing!
The LEGOLAND Discovery Centre in New Jersey have begun a pilot scheme to allow the use of VIP points in their stores. Shoppers that visit the American Dream LEGOLAND Discovery Center store will be able to both earn and spend VIP points in the same why Certified Brand LEGO Stores work.
This trial is currently limited solely to the LEGOLAND Discovery Centre New Jersey store. Please read the official statement below for more details.
Official details:
Update on LEGO® VIP Program in American Dream LEGOLAND® Discovery Centre store
We are excited to announce that the LEGO® VIP Program is now live in the American Dream LEGOLAND® Discovery Center shop, New Jersey, as part of a new pilot initiative.
The pilot will allow LEGO® fans to access the VIP program, and give the opportunity to sign-up, and earn & redeem LEGO® VIP points.
Initially the pilot will only be available in the LEGOLAND® Discovery Center shop in New Jersey, located in American Dream, and not in other LEGOLAND Discovery Center or LEGOLAND Park shops.
We are really excited to offer the LEGO® VIP program to all shoppers visiting the American Dream mall and hope to welcome many of you there!
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