The LEGO Festival line-up for LEGOLAND Resorts around the world has been unveiled!
This will be the biggest celebration of play yet, filled with building, dancing, rocking out and gaming, to name a few. The Festival will be available from 3rd May through to 8th June on selected dates, leading up to World Play Day on 11th June. Selected LEGOLAND Resorts around the globe, invite families to get involved in special interactive zones, covering Music, Creativity, Dance, Gaming, and Chill Out. There will also be amazing new models, costumed characters and experiences, LEGO Festival will be an unmissable family event.
Find out more information below in the video and press release. Share your thoughts in the comments section.
https://www.legoland.co.uk/explore/special-events/lego-festival/
Official details:
TURN UP THE VOLUME ON PLAY AS LEGOLAND® WINDSOR RESORT REVEALS ITS FULL LEGO® FESTIVAL LINE-UP
Building, dancing, rocking and gaming: the biggest family celebration of play is coming to the LEGOLAND Windsor Resort with the launch of the new LEGO® Festival event from May 3 to June 8
Play is in decline – 76% of parents believe kids now have less time and space to play than ever before. LEGO Festival has been created to encourage families to play together on an epic scale in the lead up to World Play Day (June 11)
Five interactive Festival zones will spark imaginations including Music, Dance, Creative and Chill Out Zones as well as the Gaming Zone featuring LEGO® Fortnite®
Tuesday 22nd April: It’s time to get ready for one of the biggest family celebrations of play ever as the LEGOLAND® Windsor Resort reveals the full line-up of its new LEGO® Festival taking place on selected dates from May 3rd to June 8th.
LEGO Festival has been created to encourage families to play more as recent research shows 76% of parents1 believe that children have less time and space to play, which is crucial for creativity and learning, developing social skills and building confidence.
The Festival takes play to the next level, as guests can build, dance and rock out in LEGO Festival Zones, each with a distinct theme and iconic new LEGO model. Whilst seven new LEGO characters will also bring an extra dose of excitement and interactive fun, ensuring smiles and memories for everyone.
Gaming Zone: From pixels to bricks, the LEGO Fortnite Gaming Zone will feature a life-size LEGO model of fan favourite, Cuddle Team Leader, built from more than 21,000 bricks which took master model builders more than 75 hours to create. Not only that, for the first time LEGO Fortnite fans can also unleash their inner model builder and create their own extraordinary builds to expand the Lost Isles whilst also meeting the one and only Adventure Peely – the iconic LEGO Fortnite character!
Music Zone: Rock out to the ultimate LEGO Battle of the Bands show. This rocking zone will also feature an opportunity to get access all areas and meet the band.Dance Zone: Groove to sweet tunes and show off your best moves as you build the beat at DJ Good Vibes Dance Party.
Creative Zone: Join renowned LEGO Master Model Builder, Alec, virtually as he leads creative LEGO building adventures including the chance to build your own LEGO Minifigure head cookie.Chill Out Zone: Kick back and relax in a secret LEGO garden full of vibrant flower walls! Families can chill out together while building LEGO flowers, adding their creations to the ever-growing flower walls. Plus, the littlest guests can build along with Hopsy, the friendliest red little bunny during the LEGO DUPLO® show – perfect for preschoolers.
On their journey through all five play zones, guests will also be encouraged to make a ‘Play Pact’ at the end of each park visit, inspiring children to build more, laugh louder, explore endlessly and always keep playing.
Ramesh Ganeson, Vice President at LEGOLAND Windsor Resort, said: “It’s time to power up your play and let imaginations run wild by taking part in our first ever LEGO Festival. We’re so excited to be joining other LEGOLAND Resorts across the world to create this ultimate brick building experience, where thousands of kids and their parents will come together to celebrate play. From dancing, rocking and now gaming with LEGO Fortnite we can’t wait to help families create memorable moments together.”
LEGO Festival will run in the lead up to World Play Day on 11 June and will also be supported by the global rollout of a new TV advert which puts play on the main stage where a little girl discovers the power of her imagination to create an awesome festival experience for her and her parents to build memories together.
Rebecca Snell, Senior VP LEGOLAND Brand, said: “We are putting the power back in the hands of children and giving them the control to build, create and play in exactly the way they want to which is an idea that runs deeply through the new creative for the LEGO Festival marketing campaign.”
LEGO Festival is included with regular admission to the LEGOLAND Windsor Resort with prices starting at £39 per person, kids under 90cm go free.
LEGO Festival can also be experienced at six other LEGOLAND Resorts worldwide: LEGOLAND Billund, LEGOLAND California, LEGOLAND Deutschland, LEGOLAND Florida, LEGOLAND Korea, LEGOLAND New York and LEGOLAND Windsor.
For more information on LEGO Festival and to sign up to be the first to hear festival buzz, visit https://www.legoland.co.uk/explore/special-events/lego-festival/.
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