2021 LEGO Ideas Review Results – The Brick Post! https://www.thebrickpost.com LEGO® Related News, Reviews, and More! Thu, 19 May 2022 15:03:48 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.1 https://www.thebrickpost.com/wp-content/uploads/2019/11/TBP_Logo_Black_Fav-100x100.png 2021 LEGO Ideas Review Results – The Brick Post! https://www.thebrickpost.com 32 32 Free Digital LEGO CON 2022 Instructions Via VIP Rewards Centre! https://www.thebrickpost.com/news/free-digital-lego-con-2022-instructions-via-vip-rewards-centre/ https://www.thebrickpost.com/news/free-digital-lego-con-2022-instructions-via-vip-rewards-centre/#respond Thu, 19 May 2022 15:03:48 +0000 https://www.thebrickpost.com/?p=18790 As part of the lead up to the LEGO CON next month, LEGO have uploaded a set of free building instructions inspired by the event!

The various objects in which you can build include two boxes (couch caddy, brick box) and a device stand. There are two different types of instructions to download, either one page or a more detailed step by step one, depending on your level of building skills of course.

Pop over to the LEGO VIP Rewards Centre and download yours today, they’re free!

 

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The LEGO Group Financial Report and Breakdown for 2021! https://www.thebrickpost.com/news/the-lego-group-financial-report-and-breakdown-for-2021/ https://www.thebrickpost.com/news/the-lego-group-financial-report-and-breakdown-for-2021/#respond Tue, 08 Mar 2022 12:57:55 +0000 https://www.thebrickpost.com/?p=16867 The LEGO Group have released their annual financial results for 2021 and as you can see from the images below they have had an absolutely brilliant Year!

The report lists and breaks down what LEGO have made and produced throughout the whole of 2021, including their revenue that grew 27%, compared to 2020, to 55.3 billion DKK. Consumer sales were also up over the same period at 22%.

This new and exciting growth spurt could be down to the COVID lockdowns Worldwide, introducing the brand to a while new fanbase. The new 18+ Adults Welcome kine of sets has also helped to widen the experience older fans have now come to love and appreciate.

Please read through the official statement put out by The LEGO Group in its entirety below. We’ll done to LEGO for another successful Year, here’s to 2022 being even better!


Official statement:

The LEGO Group achieves strong growth while investing to build for the future

Consumer sales grew at strong levels in 2021. Brought LEGO® play to more children around the world.

  • Consumer sales grew 22 percent for the full year vs 2020.
  • Revenue grew 27 percent to DKK 55.3 billion compared with 2020.
  • Operating profit grew 32 percent to DKK 17.0 billion.
  • Net profit was DKK 13.3 billion in 2021 against DKK 9.9 billion in 2020. Profit grew strongly while the Group continued strategic investments to meet long-term growth.
  • Free cash flow was DKK 12.9 billion.
  • Market share grew in largest markets.

Billund, March 8th, 2022: The LEGO Group today reported earnings for the full year of 2021. Revenue for the year grew 27 percent versus 2020 to DKK 55.3 billion and consumer sales grew 22 percent over the same period, outpacing the toy industry and driving market share growth globally and in largest markets.

The LEGO Group CEO, Niels B. Christiansen said: “I am grateful for everything the LEGO Group was able to achieve in 2021. Our passionate and committed team of more than 24,000 colleagues showed tremendous dedication and resilience to keep the world playing. Meanwhile, our strong financial performance allows us to further accelerate strategic investments to help us reach more children in the long term.”

All market groups delivered double-digit consumer sales growth thanks to strong execution and the largest and most diverse portfolio ever that brought families together and appealed to builders of all ages and interests. Top-selling themes included LEGO® City, LEGO® Technic, LEGO® Creator Expert, LEGO® Harry Potter™ and LEGO® Star Wars™.

The 2021 portfolio was awarded seven ‘Toy of the Year Awards’ from The Toy Association which recognises the year’s top product launches. The recognition is a testament to the creativity and playfulness of the company’s designers and the endless possibilities of the LEGO System in Play.

Operating profit was at DKK 17.0 billion, an increase of 32 percent compared with 2020, despite ambitious strategic investments and increased freight and raw materials costs. Net profit was at DKK 13.3 billion compared with DKK 9.9 billion in 2020, while free cash flow was at DKK 12.9 billion.

The company has delivered strong financial results while also delivering strong non-financial results such as consumer satisfaction (NPS) and people engagement that are both at record high levels.

Strategic investments drive in-year and long-term growth

The LEGO Group will continue to accelerate its strategic investments in product innovation, retail channels, production capacity, digitalization, and sustainability to drive in-year and long-term growth.

Christiansen said: “In 2021 we saw the benefits of strategic investments made over the past three years to innovate our portfolio, expand and evolve our retail experiences and increase capacity within our global supply chain network. I am excited about our ability to continue to invest against these priorities due to our strong financial results. Combined, these investments will allow us to bring LEGO play to many more children around the world now and for generations to come.”

In 2022, the LEGO Group expects growth rates to normalize to long-term sustainable single-digit growth. This will be driven by a continued focus on product innovation and growth in established and newer markets.

Creating memorable retail experiences

The LEGO Group’s significant investments to expand, innovate and transform its digital retail channels and brick and mortar stores paid off in 2021.

Sales across its own and partners’ digital retail channels grew strong double digits, indicating the shift to online sales from 2020 continued.

Shoppers continue to seek meaningful and engaging brand experiences in physical stores. During the year, the company opened 165 new LEGO branded brick and mortar stores, with more than 90 in China. This brings the total number of stores globally to 832 as of December 31. 2021 also saw the introduction of a new retail store platform that is designed to create immersive, memorable brand experiences for shoppers. It will be introduced to more stores in 2022.

Expanding global capacity

The LEGO Group’s five factories in three continents positioned the company well to navigate through shifting demand in its largest markets.

In 2021, the LEGO Group announced its plans to further expand its network of factories with a new USD 1 billion factory in Vietnam. Located near Ho Chi Minh City, the site will be the company’s first operationally carbon neutral factory, constructed to support long term growth in the Asia-Pacific region.

Additionally, the company is expanding its capacity of existing manufacturing sites significantly over the next five years to meet immediate and longer-term demand in line with growth expectations.

Connecting with consumers through digital and physical play

The LEGO Group continued to provide playful digital experiences for builders, such as Digital Building Instructions which had 9.6 million downloads during the year and the LEGO Life app which has been downloaded by more than 33 million users since its launch in 2018.

To support the development of LEGO consumer experiences that blend digital and physical play, the LEGO Group significantly increased its digital capabilities recruiting colleagues to its Digital Hubs in Billund and Copenhagen in Denmark, London and Shanghai.

Building a sustainable future

In 2021, the LEGO Group successfully completed a trial to replace single-use plastic bags in boxes with sustainable packaging. The new packaging will be phased-in from mid-2022 putting the company on track to achieve its goal of having sustainable packaging by 2025. It also unveiled a prototype brick made from recycled plastic bottles and continued to expand its range of elements made from bio-PE, which are included in nearly half of all LEGO sets. The company was awarded an A rating for Climate by CDP in recognition of the introduction of a science based CO2 reduction target, supplier engagement and ramping up investments in renewable energy, which included increasing solar panel capacity at its factories by 98%.

Reaching more children

The LEGO Group believes that learning through play gives children the best opportunity to develop life-long skills that will help them achieve their potential. During 2021, the company reached more than 3.5 million children via donations and local community engagement activities. The LEGO Foundation, which owns 25 percent of the LEGO Group, also pledged DKK 2.8 billion in donations to programmes which give children and families, often those in need or facing crises, the chance to play and learn.

Christiansen said: “2022 marks the 90th anniversary of the LEGO Group. We are pleased that in this milestone year our strong financial foundations allow us to make such significant investments in building a business that will inspire and develop future builders for many generations to come.”

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LeLightGo – Light Kit For LEGO Ideas Home Alone (21330)! https://www.thebrickpost.com/reviews/lelightgo-light-kit-for-lego-ideas-home-alone-21330/ https://www.thebrickpost.com/reviews/lelightgo-light-kit-for-lego-ideas-home-alone-21330/#comments Tue, 28 Dec 2021 12:25:24 +0000 https://www.thebrickpost.com/?p=15339 We have teamed up with LeLightGo to showcase their awesome Light Kits and give you an idea of how it can enhance your LEGO sets and take them to another level completely!

If you’re an avid reader of ours then you most likely know we’ve already dabbled in light kits. The most recent one was lighting up the Infinity Gauntlet, which in our opinion is one set that really does need a light kit, the Infinity Stones look absolutely stunning when shining bright. Grab yours here.

I’ll run through the process very quickly followed by photos and videos on the finished product.


The box:

The box is small and stylish and lists everything you get inside, although the installation guide is digital and found on their website.

Open the outer cardboard box and you’ll find a nifty hard plastic storage box that not only looks smart but it also doubles up as a protective shell for all the delicate cables and LED lights.

Each of the silver bags inside is nymbered or lettered, making installation easy and seamless.

The instructions are incredibly well done and take you through the whole process bag-by-bag, it even lays out the contents for you to check against before starting. This makes installing the light kit even quicker, and I must say this was one of the quickest I’ve ever installed.

 

To quickly find the instructions you’re looking for on the their website, search the page for the LEGO set number, it’ll take you directly to it. Click the lick and download the PDF, and away you go!


The Installation:

As we mentioned earlier we decided to tackle the installation process live on our Instagram account (@thebrickpost), which went extremely well and as usual the chat was great fun. Make sure to follow us to see future live streams.

We had the instruction manual ready on a tablet screen to make it easier to follow and away we went.

Laying the cables and parts out is definitely the way to do it, it helps by showing you the different lengths of cable and allows you to connect the right ends to right LEDs.

Following the steps is also very easy with a handful of photos corresponding to each section showing you exactly where a particular goes. I don’t think the process could be or get any easier.

The first bag has you apply a handful of LED strips to the ground floor, along with a bulb placed in the lamp above the front door. This does require you to take small parts of the set apart but this is for the greater good and hides those pesky cables.

Attaching lights to the bunting along the front of the house was most likely the trickiest part as it involved wrapping the wire-string lights about the LEGO cord in just the right way to have it reach the end withoit too much excess. But the end result looks nice and you soon forget how fiddly it was.

Most of the LED strips have an adhesive side that you can put into certain places. Don’t worry the tape won’t ruin the LEGO Bricks as they can be adjusted, reapplied , and removed.

Another great addition to this LeLightGo LED Light Kit is the special connector parts that allow you to remove each of the floors and not be tied down by the cables. A copper connector is placed on the lower floor while a 1×2 connector brick is please directly above it on the upper floor, allowing them to touch and complete the circuit. A perfect solution for LEGO Modulars!

The remaining steps are pretty much the same and have you installing the cables and strips in similar places. The kitchen and basement area is unfortunately all wired together and thus can’t remove each floor, but the overall look of the lights is still stunning.

Lighting up the Wet Bandits Van and Kevin’s Tree House is also fairly straightforward and isn’t that taxing or fiddly. The Van does require a tab more dismantling than the house combined, but that’s ok, the end result means the cables are hidden and tucked out of sight.

These all connect in one central connector which is located behind the house and there out of sight, this down have a sticky back so could be hidden underneath the house itself, although this would considerably shorten the cables that run to the Van and Tree House.

Having the option to be either battery or mains powered it opens it up and can be used in a number of scenes and positions. We would recommend purchasing a USB hub and running your LeLightGo Light Kit collection from that.


The Final Result:

Here is the final product, the LEGO Ideas Home Alone (21330) set all lit up with a LeLightgo LED Light Kit!


The Conclusion:

I think you’ll agree this set needs to be lit up, and what better way to go about that with a LeLightGo LED Light Kit!

From start to finish the whole process was simple and straightforward and with the help of the instruction manual you couldn’t go wrong. This is definitely one of the easiest light kits I’ve ever installed.

The inclusion of the wireless connectors, which allows the removal of the floors, is amazing and a very welcomed addit3to the modular experience – I can finally take the house apart and not worry about pulling out or breaking cables, amazing.

Each room has an ample amount of light and shows off the contents well. Most cables are hidden which is good as nobody likes additional things in view when admiring their LEGO.

Overall LeLightGo has done an amazing job with this light kit and we highly recommend it!


Please help support us by clicking our affiliate links below, we would really appreciate it. We also have a discount code for you to use, enter thebrickpost20 during the checkout process and you’ll get 20% off your order, nice.

LeLightGo:

https://lelightgo.com/?sca_ref=1326002.HFJ9qBQEID

LeLightGo Home Alone Light Kit:

https://lelightgo.com/products/light-kit-for-ideas-home-alone?sca_ref=1326002.HFJ9qBQEID


Thank you for reading this review by The Brick Post, we really hope you enjoyed it. Please bookmark us for all your LEGO related news, reviews, and more. You can also follow us on social media and interact with our growing community!

 

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LEGO IDEAS First 2021 Review Results Are In! https://www.thebrickpost.com/news/lego-ideas-first-2021-review-results-are-in/ https://www.thebrickpost.com/news/lego-ideas-first-2021-review-results-are-in/#respond Fri, 15 Oct 2021 10:04:32 +0000 https://www.thebrickpost.com/?p=14043 The LEGO Ideas First 2021 Review Results are here after being postponed for a day.

This review stage had a whopping 57 submissions which were all amazing in their own right, but sadly only a couple were choosen to be produced into real LEGO sets!


First to be choosen was the incredible Jazz Quartet by Hsinwei Chi. 

Second was the The Office by Jaijai Lewis.

There was also a third choice which has been placed into the ‘further review‘ category, which means the Ideas team will need more time to assess the submission and ultimately decide if it’ll fit into there portfolio.

Further review is needed for Snow White by Harry Finkel.

These will join the list of Ideas sets yet to be released, including Earth Globe, Vincent van Gogh: The Starry Night, Sonic the Hedgehog, Football Table and the Light House. 

What do you think of the LEGO Ideas team choices and do you agree? Let us know in the comments below.


Official statement:

https://ideas.lego.com/blogs/a4ae09b6-0d4c-4307-9da8-3ee9f3d368d6/post/e7bfb82d-38ce-4c86-8ce2-d0f910c42d02

Over the past 4 months, the LEGO Review Board evaluated a record-shattering 57 product ideas that reached 10,000 supporters between early January 2021 and early May 2021.

Congratulations to all our 10K members for reaching the all-important milestone and becoming eligible for review. It’s been truly remarkable to witness the passion of both creators and supporters throughout this past year.

There’s no doubt that with 57 projects reaching the review stage our review board had their work cut out for them and making a decision was more challenging than ever before. At the end of the day, we can only produce so many sets through LEGO Ideas and the number of sets produced is not proportionate to the number of submissions entering review, as much as we would love to produce many more fan-created product ideas. For this reason, we continue to look at different ways of realising and celebrating fan creativity.

That being said we’ve also never had so many product ideas in development as we have right now! We now have 8 fan creations that are in progress and all awaiting their day to shine and we can’t wait to celebrate all those when the time comes!

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