The LEGO #BuildToGive campaign asks children and families around the world to build a LEGO Heart, share it on social meadi and give the gift of LEGO to a child in need. If you’re stuck for inspiration there are a few below courtesy of LEGO, they can be simple or complex, it’s entirely up to you. Once built simply share on social media and/or the LEGO Play app, use the hashtag #BuildToGive and the LEGO Group will donate a set. A whopping and rather impressive 1.5 million children globally, in hospitals, children’s homes and vulnerable communities, will have the chance to play with LEGO this holiday season.

For more information on the campaign read the official details below, alternatively visit the dedicated page at LEGO.com/BuildToGive.

Official details:

Build a Heart for Children in Need of Play

The LEGO Group’s annual Build to Give initiative kicks off on November 11th, which encourages everyone to help share the superpower of play with children who need it most by building a heart out of LEGO bricks and sharing it with the hashtag #BuildToGive.

For every heart built in LEGO Stores around the world or shared on social media or on LEGO Play app using #BuildToGive before December 31, the LEGO Group will donate a LEGO set to a child in need of play*. This holiday season, the initiative will gift the superpower of play to children in hospitals, children’s homes and vulnerable communities. The sets are distributed through the LEGO Group’s network of local charity partners worldwide, and the campaign has reached more than 9.1 million children since 2017. Select LEGO Stores around the world will be hosting the annual Build to Give activity throughout November. Check LEGO.com/stores for information on local store Build to Give dates.

*In connection with the #BuildtoGive 2024 Holiday activation, the LEGO Group will donate one LEGO® set to charity for every LEGO heart that is built with LEGO bricks and shared on social media with #BuildtoGive.

Children under the age of 16 must obtain parent’s permission to post to social media. Total annual donation not to exceed 1,500,000 LEGO sets with a total value of 15,000,000 USD. LEGO, the LEGO logo and the Minifigure are trademarks and/or copyrights of the LEGO Group. ©2024 The LEGO Group.

The free to attend event will be hosted at selected stores throughout the UK and Europe (dates and times below). You’ll be able to make and take home with you a very cool LEGO Valentine’s Day heart, completely free. Held on 10th February between 10:00am and 12:00pm and on 11th February between 12:00pm and 14:00pm.

The event will also be available in some North America stores on the same dates, although the timings will be 12:00pm and 14:00pm on both days.

Please note that timings may vary in some regions, always check with your local store before heading in. As always a limited quantity will be available each day and is on a first-come first-served basis.