LEGO Metaverse – The Brick Post! https://www.thebrickpost.com LEGO® Related News, Reviews, and More! Tue, 12 Apr 2022 08:27:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.1 https://www.thebrickpost.com/wp-content/uploads/2019/11/TBP_Logo_Black_Fav-100x100.png LEGO Metaverse – The Brick Post! https://www.thebrickpost.com 32 32 The LEGO Group Owners Invest $1 Billion In Epic Games! https://www.thebrickpost.com/news/the-lego-group-owners-invest-1billion-in-epic-games/ https://www.thebrickpost.com/news/the-lego-group-owners-invest-1billion-in-epic-games/#respond Tue, 12 Apr 2022 07:46:30 +0000 https://www.thebrickpost.com/?p=17640 A couple of days ago The LEGO Group shared news of a partnership between themselves and Epic Games to invest in a safe space for Kids in the Metaverse. Today it has been revealed that KIRKBI, the family-owned company that owns The LEGO Group, will be investing $1 billion, in the company.

Epic Games are a massive player in the World of gaming and have created some big hitters, such as Fortnite and the Unreal Engine!

KIRKBI are not alone in this venture as Sony also want a slice of the Metaverse and have invested another $1 billion in Epic Games.

We don’t really know yet what this means for LEGO but at the very least we can expect to see some sort of crossover, perhaps Fortnite LEGO sets? Or LEGO items in Fortnite? Who knows, watch this space for more!


Official description:

Sony and KIRKBI Invest in Epic Games to Build the Future of Digital Entertainment

Today Epic Games announced a $2 billion round of funding to advance the company’s vision to build the metaverse and support its continued growth.

This round includes investments from existing investor Sony Group Corporation as well as KIRKBI, the family-owned holding and investment company behind The LEGO Group, with each party investing $1 billion respectively. All three companies highly value both creators and players, and aim to create new social entertainment exploring the connection between digital and physical worlds. Epic continues to have only a single class of common stock outstanding and remains controlled by its CEO and founder, Tim Sweeney.

“As a creative entertainment company, we are thrilled to invest in Epic to deepen our relationship in the metaverse field, a space where creators and users share their time.” said Kenichiro Yoshida, Chairman, President and CEO, Sony Group Corporation. “We are also confident that Epic’s expertise, including their powerful game engine, combined with Sony’s technologies, will accelerate our various efforts such as the development of new digital fan experiences in sports and our virtual production initiatives.”

“Epic Games is known for building playful and creative experiences and empowering creators large and small,” said Søren Thorup Sørensen, CEO, KIRKBI. “A proportion of our investments is focused on trends we believe will impact the future world that we and our children will live in. This investment will accelerate our engagement in the world of digital play, and we are pleased to be investing in Epic Games to support their continued growth journey, with a long-term focus toward the future metaverse.”

“As we reimagine the future of entertainment and play we need partners who share our vision. We have found this in our partnership with Sony and KIRKBI,” said Tim Sweeney, CEO and Founder, Epic Games. “This investment will accelerate our work to build the metaverse and create spaces where players can have fun with friends, brands can build creative and immersive experiences and creators can build a community and thrive.”

Epic’s post-money equity valuation is $31.5 billion. The closing of the investment is subject to customary closing conditions, including regulatory approvals.

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The LEGO Group & Epic Games Building A Family Friendly Metaverse! https://www.thebrickpost.com/news/the-lego-group-epic-games-building-a-family-friendly-metaverse/ https://www.thebrickpost.com/news/the-lego-group-epic-games-building-a-family-friendly-metaverse/#respond Thu, 07 Apr 2022 16:46:39 +0000 https://www.thebrickpost.com/?p=17551 In a surprising turn of events The LEGO Group and Epic Games have revealed they’ll be collaborating on a long-term partnership to create a child and family friendly Metaverse!

Their goal is to build an immersive and creatively engaging experience for fans of all ages to enjoy as a whole. Unfortunately the details at this time are sparse but you can read more about what they hope to achieve in the state below.


Official description:

The LEGO Group and Epic Games team up to build a place for kids to play in the metaverse

BILLUND, DENMARK: The LEGO Group and Epic Games today announced they are entering a long-term partnership to shape the future of the metaverse to make it safe and fun for children and families. The two companies will team up to build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together.

The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space.

Niels B Christiansen, CEO of the LEGO Group said: “Kids enjoy playing in physical and digital worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication in both. We have a responsibility to make digital play safe, inspiring and beneficial for all, and just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”

Tim Sweeney, CEO & Founder, Epic Games said: “The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”

As the Metaverse evolves, it is reshaping how people meet, play, work, learn and interact in a virtual, 3D world. The LEGO Group and Epic Games will combine their extensive experience to ensure that the next iteration of the internet is designed from the outset with the wellbeing of kids in mind.

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