The company has once again topped the list of Reputation Institute’s annual RepTrak®100. How did RepTrak come to this conclusion I hear you ask. More than 230,000 individuals in numerous countries were in the running, the ranking measures how people connected with the brand or company through their products or services. The LEGO Group is known for their exceptional customer service and fanbase, which crosses multiple generations. Others that made the list include Sony, Mercedes-Benz, Rolex and Canon.

Read the official statement below for more details. Well done LEGO, keep it up!

Official details:

The LEGO Group recognised as the most reputable company in the world for the second consecutive year

BILLUND, April 11, 2024: Today, the LEGO Group has been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very proud the LEGO Group has been named the World’s Most Reputable Company again in 2024. This is testament to the dedication of our colleagues who all play a part in building a sustainable future and a better world for our children to inherit. Together, we’re working to create positive, lasting impact and inspiring the builders of tomorrow.”

This is the second consecutive year that the LEGO Group has been ranked number one, and the eighth year in a row the LEGO Group has been ranked in the top three.

The Global RepTrak® report developed by the RepTrak Company ranks the 100 Most Reputable Companies. The report is the world’s most comprehensive reputation study, compiled for the past 13 years using RepTrak’s in-depth analysis. RepTrak gathers data from more than 230,000 ratings surrounding perception on a variety of elements of reputation, including ESG, Workplace fairness, leadership, branding, and more.