The festive makeover features LEGO Santa and his Post Office along with an area where you can enjoy a story. Shoppers can also obtain a brand new and unique LEGO Passport stamp. There is also a Build To Give area and a photo opportunity LEGO Santa.

Read more about it below and share your thoughts in the comments section.

Official details:

READY TO HAVE A BRICK-TASTIC CHRISTMAS? – THE LEGO GROUP WELCOMES YOU TO THE LEGO STORYTELLING ZONE

8th November 2024 – Looking for things to do in London this Christmas season? The LEGO Group has you covered.

The LEGO Group announces a festive LEGO® Storytelling Zone inside its flagship Leicester Square store, to keep families merry and bright.

From the 4th November until 1st January, this exclusive experience becomes available to the public. Families can immerse themselves in a magnitude of experiences on offer inside the LEGO Store Leicester Square.

The Storytelling Zone features a letter hunt for kids, as well as free building activities, all immersed in a festive setting of Santa’s Post Office.

Families and kids can expect lots of other fun including:

• A bespoke LEGO passport stamp only available in the Storytelling Zone
• Build to Give moments as part of the LEGO Group’s charitable initiative
• Minifigure Me scanners to find out which minifigure you are!
• Picture moment with LEGO® brick built Santa!

Families can bag amazing sets with the LEGO Group’s Black Friday and Cyber Monday exclusives, and even more Christmas-themed surprises to look forward to in-store.

Location: Leicester Square LEGO Store, London

Dates: 4th November 2024 – 1st January 2025

Storytelling Zone Opening Times:

Mon-Sat – 10am – 10pm

Sunday – 12pm – 6pm