The company has once again topped the list of Reputation Institute’s annual RepTrak®100. How did RepTrak come to this conclusion I hear you ask. More than 230,000 individuals in numerous countries were in the running, the ranking measures how people connected with the brand or company through their products or services. The LEGO Group is known for their exceptional customer service and fanbase, which crosses multiple generations. Others that made the list include Sony, Mercedes-Benz, Rolex and Canon.

Read the official statement below for more details. Well done LEGO, keep it up!

Official details:

The LEGO Group recognised as the most reputable company in the world for the second consecutive year

BILLUND, April 11, 2024: Today, the LEGO Group has been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “I am very proud the LEGO Group has been named the World’s Most Reputable Company again in 2024. This is testament to the dedication of our colleagues who all play a part in building a sustainable future and a better world for our children to inherit. Together, we’re working to create positive, lasting impact and inspiring the builders of tomorrow.”

This is the second consecutive year that the LEGO Group has been ranked number one, and the eighth year in a row the LEGO Group has been ranked in the top three.

The Global RepTrak® report developed by the RepTrak Company ranks the 100 Most Reputable Companies. The report is the world’s most comprehensive reputation study, compiled for the past 13 years using RepTrak’s in-depth analysis. RepTrak gathers data from more than 230,000 ratings surrounding perception on a variety of elements of reputation, including ESG, Workplace fairness, leadership, branding, and more.

The 2021 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies. The Global RepTrak 100 showcases how people feel, think, and act towards companies globally. For over a decade, The RepTrak Company has ranked the top 100 most reputable companies to celebrate global reputation leaders.

I personally haven’t heard of this organisation but to be recognised and awarded, twice, for being the most reputable company in the World is fantastic and reassures LEGO themselves that they are heading in the right direction!

For more details please see the official press release below:

THE LEGO GROUP AGAIN RANKED AS THE WORLD’S MOST REPUTABLE COMPANY

BILLUND, April 12, 2021: Today, The RepTrak Company released the annual Global RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation for the second year running.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“I’ am very proud of everyone at the LEGO Group who contributed to us being recognised as the most reputable company for the second year in a row. During a difficult year we prioritized doing what’s right and lived our values. We supported those in need and inspired children and families through play. Being able to have a positive impact on society motivates us every day.”

The Global RepTrak®100 study developed by The RepTrak Company measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.